Thomas Lickona is a developmental psychologist and professor of education at the State University of New York at Cortland, where he founded and directs the Center for the 4th and 5th Rs (Respect and Responsibility; www.cortland.edu/character). He has written or edited nine books on moral development and character education including Raising Good Children, Educating for Character, and Smart & Good High Schools. He has appeared on ABC's "Good Morning America", "The Larry King Live Radio Show,” National Public Radio, and Focus on the Family. He can be reached at lickona@cortland.edu