Well, Time magazine succeeded in getting its name out at the forefront of peoples’ minds again – after noticing a continuing downward trend in sales the last few years. They accomplished this by publishing a magazine with a cover picture of what would easily be considered child porn if it weren’t camouflaged under the category of “breastfeeding” – Actually challenging under the title of “Are You Mom Enough?”

Now, as predicted, comes all the debate back and forth – we have breastfeeding mums promoting the beauty of breastfeeding, the culture warriors blaming the “media” for their ability to sexualize breastfeeding, the contingency that is in favor of “freedom of expression” hailing the move by Time magazine and those in favor of the promotion of porn in all its glory, running in to get their copy.

In analyzing the cover, I noticed that the “mother” is posing quite provocatively and staring directly into the camera – no look of nurturing to be found anywhere. I would say the stance is rather defiant. The supposed “three” year old is also looking directly at the camera and his stance is nowhere near that of a breastfeeding child. His arms are straight down in front of him and it actually looks like he is being pushed toward the breast by the mother – one of the reasons it screams “child porn”. Time magazine has the audacity to suggest by the caption that if you’re not breastfeeding a “three” year old – (in this provocative manner), you’re possibly not up to the task – yes – you’re NOT MOM ENOUGH!

For all of us that are “outraged” at the capacity of Time magazine to turn the life giving act of breastfeeding into a sexually provocative act, I don’t think we can really be surprised if we’re honest. Of course every day we witness new lows to which we find ourselves exposed and while initially we may react with outrage, we gradually accept the new norms as our status quo.

Take for example the fact that not so long ago, people didn’t want anyone to know if they were “indulging” in premarital sex. These days if you’re NOT indulging – something must be WRONG with you! No one discussed bedroom matters openly – these were private and even sacred as in the “marital act”. Now, we have shows and movies based purely on the sexual escapades of people and we are even sectioning society based on their sexual “preferences”. No topic is taboo any more. At one time we protected and defended life by banning abortion. Today, we have women (and men) touting “freedom” of choice to end one life in order to make another life more comfortable. Oh, by the way, rape and incest features in the choice only about 0.5% (that’s half of one percent) of the time. Google this and you’ll have plenty of studies and data proving this statement. Out of the over fifty million babies that were massacred since Roe V Wade, almost all were because of the “inconvenience” factor.

I was in tenth grade when I decided to be “cool” like some of my friends and incorporated some words like “damn” and “bloody” into my everyday vocabulary, much to the dismay (to say the least) of my family. Those words actually sound nice compared to all that is part of the course today.  If everyone’s saying it, it’s got to be fine – right? Accountability is overtly discouraged and we often focus the discussion more on what we can get away with. We talk about what might not be “moral” but might not actually be illegal. Take for example the woman (no, not a lady!) who won several million dollars in a lottery but was still claiming unemployment because she now had two homes! While it was being discussed in the media, they opined that while it didn’t sit well “morally” she hadn’t broken any laws – encouraging some congressmen to create laws specifically for situations like these. Seriously – we actually need specific laws to say that we cannot rip the government or others off? Wow!

We have become a society that is intent on exploring not how high can we go but how low can we sink and still get away with it. Why should the Time magazine cover outrage us? They are just doing what they know will generate a ton of revenue. I say “Good for them” – until we as a society can prove the contrary.

To those of us who really want to change the status quo, I say it’s “Time” to take up the magazine’s challenge to be MOTHERS and FATHERS ENOUGH to get involved – to condemn the crime toward our kids by having them (and all of us) exposed to this cover in our local grocery stores; exposed to the culture of relativism which includes child porn. Let’s take a stand against Time magazine – educating them on the fact that it is covers like theirs that cause teens and adults to think along the lines of child pornography and then act out this perversion toward our innocent kids. Of course in that case, the media will decry the atrocity and talk ad nauseum about how to identify and ostracize a “child abuser” – when all the time, the media helped create the monster!

Here is Time Magazine’s contact info:

Marisa Pereira


Marisa Pereira is a mother, fashion designer, currently runs a Design and Image Consulting business in Atlanta, GA, is a freelance writer and volunteers at her church and in the community. She holds a BA in Fashion Design and a BA in French with a minor in Psychology and has worked in the Fashion Industry for over twenty years. Frustrated at her inability to find appropriate church clothes for her 14 year old daughter, she heeded God’s call, and created the stylish but modest, Michaela-Noel clothing collection, now available on-line. Having lived in multiple countries, she is acutely aware of the emphasis cultures place on visual appeal. She analyzes the importance of presenting the best image of ourselves and passionately insists that it starts within. She regularly addresses adult and youth audiences – encouraging and teaching them to make a memorable first impact but more importantly - to create a lasting impression. Her websites are: and

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  • jo

    The child porn idea, is absurd to me, I don’t see it that way at all. In fact I posted the story on my FB in favour of breastfeeding, since we can’t replicate breastmilk and now know it supports brain development for up to three years of age. It’s great in my opinion. I admit the picture is defiant, but, that’s the only neg I see.

  • Katie

    Thank you, Marisa, for sharing what many of us are thinking.  Why must everything be sexualized today?  Why is the private and intimate – not sexual – act of breastfeeding being put on display in this way?  As someone who breastfed my son for a year, and plans to with my daughter as well, I never felt it important to show off my ability to feed my child.  I simply fed my child.  Our society is obsessed with the spotlight and this is a prime example.

  • Jo, thank you for your comments. It is not the breastfeeding that I have called to task – but the cover that is in extremely poor taste. It’s more than provocative – it’s crude. There are better ways to promote breastfeeding IF that was the intent.

  • Thanks for your comments Katie.

  • Marissa, actually there’s a story behind the Time cover image. The boy is actually her son and there’s a story behind why the boy was standing on a chair. I read it here -

    The comments below that article on Yahoo are very illuminating – showing what people think about breastfeeding – the positive and the negatives. 

  • James Pereira, thanks for your comments. I am not discussing the topic of breast feeding but the perverse depiction of it.

  • Ffarrell

    Time, Newsweek and other similar periodicals ceased being relevant decades ago.  Provocative covers are the only way they can grab any attention at all. My daughters and friends snicker at Cosmo and the “old ladies” who read it in the checkout line.  Unfortunately their definition of “old” is someone my age! Anyways, your point is well taken.  As decency standards drop the need for more laws increases.  This irony is completely lost on most people today. 

    PS – Madonna and Child? Think they got the wrong Madonna.


  • Thanks for your comments Ffarrell. I am amazed at the greater debate going on the topic of breastfeeding. We have become so desensitized to what we see and hear around us that we ignore something that is blatently wrong right in front of us…

  • drea916

    I’m tired of our society’s exposure of everything. There are some things that are good, but should be private. Being private doesn’t mean I think it’s bad. There seems to be this belief that if you keep something private, you must ashamed of it. This concerns sex, breastfeeding, conversations, marrital problems, etc, etc, etc. I don’t think we need to throw back to the Victorian era, but maybe we need to move just a smidge in that direction. It’s kinda like clipping my nails- my mother calls it a “boudoir function” not bad, just not something I want to do in front of my guests when they come over. We need a little bit more discretion, charm and manners in our society.