From highchairs to high-tech recording devices, the wish-list for parents-to-be continues to grow. Today's expectant parents are recognizing that preparing their home for a new baby is about more than cribs and bottles – it means purchasing new laundry equipment to handle the increased load, investing in home office equipment for a working parent and buying video equipment to capture precious moments.
“Through research, we have learned that home appliances become increasingly important once a new baby arrives, and many expectant parents are looking to upgrade their household appliances or purchase them for the first time,” says Jean Haley, director of Sears customer relationship marketing.
“A microwave oven is a must-have for the modern parent who needs the fastest way to warm up a bottle for a crying baby who simply can't wait. Cordless phones, answering machines, home office supplies and electronic recording devices for capturing a baby's most special moments are also popular items on Sears BabyMe registry.”
As the wish list for new parents grows, so does the demand for convenient ways to purchase these products. Fortunately, with the July 2000 introduction of the BabyMe Welcome Guide on sears.com, shopping for baby items and accessories is now easier.
Beyond Bassinets
Shoppers can purchase baby items from Sears at three locations: at Sears stores nationwide, through an easy-order 800 number and at sears.com.
Web savvy customers have the convenience of shopping round-the-clock for items such as baby chairs, changing tables, cribs, nightlights and much more on sears.com. In addition, customers can receive tips on becoming a new mom, learn how to get their entire home ready for a baby and obtain advice on a variety of topics from a BabyMe Advisor.
The Sears BabyMe Welcome Guide offers top brands such as Simmons, Graco, Carter's and quality items at everyday low prices.
Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of nearly $40 billion. The company serves families throughout the country through approximately 860 department stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site, www.sears.com.
(Photo and article courtesy of ARA Content, www.aracontent.com, e-mail: info@aracontent.com)